Starting the design process can be overwhelming for any designer. There is always the risk of designing for the wrong target group or getting stuck in front of a blank Photoshop document. To be efficiente, all designers has to find well working methods for exploring design solution without draining the project budget. In my second presentation at Hyper Island, I shared two of my favorite design methods, effect mapping and visual moodboards!

The students are at the Interactive Art director class. They are right now involved in a four-week module focused on Client Design Strategy and Branding. This part of their education is focused on design strategy, interaction design, digital brand construction and visual communication. The question is, how do we use design as a competitive tool? How does a trademark earn money through design and digital packaging?

Here is my presentation. Enjoy!

/ Mårten


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