Will front page carousels improve your conversion rate?

Top Carusel, front page slider, the thing on the top of web sites has many names. It is also deeply loved by designers and clients. Having content slide across the page feels like both good investment of screen estate and manages to show multiple offers to the site visitor. It seems like a match made in heaven. But does it really perform well to boost conversion?

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My sketching kit and the reasons for loving it!

Most designers know that hand drawn sketches is the best way to communicate the essence of an idea or the initial interface solutions. Since I use paper sketches a lot people frequently ask me what material to use. Following years of extensive testing I have found a sketching kit that lets me focus on the idea and avoid details. Let me present the perfect companion to any creative professional.

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Merajobb engaged me to lead the redesign their job site

I was asked to join the team at Merajobb, the collective job site for three of Sweden’s largest newspapers, to completely redesign their site.  My role was to lead, analyze user needs, create a site concept and make sure no greatness was lost in the process.  The team, consisting of  the developers at HR north, designer Jonas Björkman from The Art of job and I completed the project in record speed.

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Presentation of my work at Saga Bio in Alingsås

Internet strategy, interactive marketing, interaction design and usability affects all businesses today. This became clear to me when I presented my point of view for the Alingsås marketing foundation, yesterday eventing. My goal was to get a brief insight in how to utilize the potential and opportunities that opens up for small businesses, when Internet penetration reaches all of us. Here is my presentation!

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Let’s make QR Code mobile tags for our business cards!

The mobile tag technology is being introduced nice and slow on the market. Up to this date only the Asian markets has a large penetration of this technology, that makes printed material far more interactive. One of the coolest uses for it, is to use the tags on a business card. Please scan my personal information presented here with your QR Code reader or let me show you how to do it yourself. It is surprisingly simple!

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Ginza enganged me to redesign their check out process

In an Eye tracking study I conducted for Ginza, users had a hard time getting through the payment process. I was asked to completely redesign the complete check out process. The final solution when published reduced the customer care issues drastically and resulted in an 18% increase in invoice payments, and an over all increase of the payment conversion rate by almost 2%.

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One year anniversary for the first conceptual sketches of this site

TheMakingOfBlanketTeaserIt is now exactly one year since I created the first conceptual sketches for this site. This seemingly simple project was one of the most challenging projects I have ever completed. The site really forced me to use all the methods I have normally use in my projects for clients and have consumed an unbelievable amount of effort to make it perfect in every respect. Here is the story of how it was created.

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Hear me talk about eye tracking and e-commerce at the Nordic E-commerce summit 2010

NordicEcommerceSummit2010I have been invited to present my work with eye tracking and usability testing in e-commerce sites, at the Nordic e-commerce summit in Stockholm. There, I will focus on eye tracking as a way of diving deep into the mind of the users. And how eye tracking gives us a unique ability to optimize any web shop. They can only buy the things they see!

It is hard to create a relationship with users on an e-commerce site. Sites with a few percentage of conversion rate will only get to meet the tiny fraction of all users. The vast majority of the users, however, will leave very little information of their experience.
Amazingly, few e-commerce sites have actually been subjected to thorough usage testing, with or without eye tracking, before release. Using a really good e-commerce platform will not guarantee that the users in your particular target group will be able to effortlessly use it. Clever features and cool design will not always lead to desired results, but might equally as well leave the users confused unable to figure out how to become customers, even if they want to.
By inviting real users from your target group, and observing them when they try to use it, is a brilliant way of easily identifying usability problems on your site. Preferably before you even release the site. With the use of eye tracking you might also get a clear picture of what segments of your offer are acknowledged by users.
In my presentation you will get to meet some people, that could have been your customers, struggling with some of the most common problems in e-commerce sites. You will also get insights into how to solve them.
If you involved or interested in e-commerce in any way, The Nordic e-commerce summit in Stockholm is the place to be 19th and 20th may. If you would like to meet me please send me an e-mail!

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Wifikartan: A study in a service that loses its meaning

WifikartanThe user experience is all about the small details. Some times very small things can affect the experience to such extent that an otherwise brilliant service completely looses its meaning for the user. A good example of this from my own experience is Wifikartan. A service that I found, loved and suddenly stopped using. Let’s take a look at how a small missing feature can make a loyal user to move on.

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Mårten helps us to focus on the right things at the right time!

RebtelHeartWe at Rebtel have chosen to contract Mårten as an interaction designer and I’m very satisfied with that choice. Mårten has proved himself to be very good at facilitating the creative process through his extensive experience and passion for usability. He asks all the questions we’ve stopped asking ourselves and he’s not satisfied until we really focus on the user’s perspective. This can sometimes be exhausting but the results are sure worth all the effort.

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Mårten Angner | Interaction Design Technology | Fredsborgsgatan 25 117 58 Stockholm | marten@angner.se | +46707770579