Will front page carousels improve your conversion rate?

Top Carusel, front page slider, the thing on the top of web sites has many names. It is also deeply loved by designers and clients. Having content slide across the page feels like both good investment of screen estate and manages to show multiple offers to the site visitor. It seems like a match made in heaven. But does it really perform well to boost conversion?

Learn more

Categories

 

True or false: Does confusion online set men and women apart?

ManAndWomanI discovered that women were more reluctant than men to continue when faced with confusion on an online e-commerse application in a study for Holiday autos. Among the respondence women failed to follow through renting a car while the men succeeded. Based on this test it seems to be a major difference in how men and women solve problems online. i want your input in this. Are men and women really this different?

Learn more

Categories

 

Presenting eye tracking & e-commerse at Hyper Island

Usability is key in all e-commerce applications. All usability problems will have a negative effect on how many visitors become customers and how much they buy. This fact is one of the challenges that meet the students at the e-commerce manager program at Hyper Island. In order to better deal with this kind of issues I was invited to provide some insights into the field of eye tracking and usability studies.

Learn more

Categories

 

My presentation on collaborative eye tracking

CollaborativeEyeTrackingToday I will be presenting how i utilize the power of collaborative publishing principles in analysis, processing when declaring eye tracking data. In my opinion eye tracking is the best way of presenting bad news to my clients. If the client is allowed to participate in the analysis of a usability study, awareness can be built gradually and the organization becomes more understanding and motivated to make use of the insights.

Learn more

Categories

 

My presentation on eye tracking and e-commerce

SeeMyPresentationAboutEyeTrackingTomorrow, dear friends, I will be presenting my work with eye tracking and e-commerce at a jam-packed Hotel Rival in Stockholm. I have published a sneak-preview for you of my presentation at the Nordic E-commerce summit 2010. Hopefully, it will help web shop owners to widen their perspectives, to move on from only looking at statistic tools, and start inviting their users to try out their applications.

Learn more

Categories

 

Effect management the guiding light in every design

EffectMapTeaserCreating successful results is the goal of every designer, however it is just a fraction of all interactive sites and solutions that get ahead and get profitable many hardly even getting noticed at all. As a designer I avoid just designing and focusing instead on designing for effect!

Learn more

Categories

 

Is the requirement process an enemy of the solution?

Collapsing BridgeSince I started working with web sites and software applications there is one thing I haven’t been able to figure out. Why do people hold on to handling software requiremts in flat lists. This practice is hopelessly demanding and it often results in mediocre software or even grand project disasters. In this post I will talk about why we need to go on to better practices.

Learn more

Categories

 

Archives

Categories

 
Mårten Angner | Interaction Design Technology | Fredsborgsgatan 25 117 58 Stockholm | marten@angner.se | +46707770579