Will front page carousels improve your conversion rate?

Top Carusel, front page slider, the thing on the top of web sites has many names. It is also deeply loved by designers and clients. Having content slide across the page feels like both good investment of screen estate and manages to show multiple offers to the site visitor. It seems like a match made in heaven. But does it really perform well to boost conversion?

Learn more

Categories

 

True or false: Does confusion online set men and women apart?

ManAndWomanI discovered that women were more reluctant than men to continue when faced with confusion on an online e-commerse application in a study for Holiday autos. Among the respondence women failed to follow through renting a car while the men succeeded. Based on this test it seems to be a major difference in how men and women solve problems online. i want your input in this. Are men and women really this different?

Learn more

Categories

 

One year anniversary for the first conceptual sketches of this site

TheMakingOfBlanketTeaserIt is now exactly one year since I created the first conceptual sketches for this site. This seemingly simple project was one of the most challenging projects I have ever completed. The site really forced me to use all the methods I have normally use in my projects for clients and have consumed an unbelievable amount of effort to make it perfect in every respect. Here is the story of how it was created.

Learn more

Categories

 

Applying the 960 aproach to my new web site design

960GridlogoLast week I was told about the wonders of the 960 grid system developed by Nathan Smith. I checked it out and must say that I got very excited by the concept. I started to add the approach right away on the design of my new site.

The concept is quite clever. The 960 is a value possible to divide in many ways creating. Creating lots of structure to design without really limiting the possibilities.

Learn more

Categories

 

Categories

 
Mårten Angner | Interaction Design Technology | Fredsborgsgatan 25 117 58 Stockholm | marten@angner.se | +46707770579