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Case studies from past projects!

My contribution to a project is always far more than meets the eye. In order to design usable webs site or other interactive applications the user experience have to be the main objective in all aspects of the project. Because of this I work with i wide range of services from business analysis, concept development and interactive design all the way to supporting the development team.

In this section I will not only show the end result, I will also let you in on some of the challenges I meet in my relentless mission to make the world of technology more enjoyable for all of us. Most of my projects are confidential in nature so what you find here is just a few examples.

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Mårten’s eye tracking study became a how-to-guide for creating a successful site

We at Box Experience’s wanted to improve our web site. Our web agency called in interaction designer and usability expert Mårten Angner to conduct an eye tracking study on our site. The study fully confirmed our suspicions about usability problems and provided valuable insight into how our customer’s think. Mårten presented clear directions on how to take our site to the next level. Almost like a how-to-guide, created exclusively for us!

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Merajobb engaged me to lead the redesign their job site

I was asked to join the team at Merajobb, the collective job site for three of Sweden’s largest newspapers, to completely redesign their site.  My role was to lead, analyze user needs, create a site concept and make sure no greatness was lost in the process.  The team, consisting of  the developers at HR north, designer Jonas Björkman from The Art of job and I completed the project in record speed.

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Cool sketching session with Mårten

Cloud Nine is one of Sweden’s largest independent provider of web solutions. The company has been around since 1999 and apparently they know how the web works. It was therefore quite the honor to be asked to hold a seminar about my sketching techniques in regards on how to not to rush to finished designs before knowing if the functions are as optimal as they can be. The Creative Director Martin Bystedt was quite happy with the seminar and has found use of the technique in the work:

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Mårten’s sketching seminar was like creativity-in-a-box

We at NetRelations can absolutely recommend Mårten’s course in sketching technique. This intensive seminar has made an immediate impact on all our staff. Our drawing skills improved instantly and with it came a new and more inspiring approach to both the way we discuss internally to how we communicate with our clients. Almost like creativity-in-a-box!

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Ginza enganged me to redesign their check out process

In an Eye tracking study I conducted for Ginza, users had a hard time getting through the payment process. I was asked to completely redesign the complete check out process. The final solution when published reduced the customer care issues drastically and resulted in an 18% increase in invoice payments, and an over all increase of the payment conversion rate by almost 2%.

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Rebtel engaged to conduct an eye tracking study of their site

Rebtel, the exciting international telecom operator, asked me to make a full scale usage test using eye tracking on their public web site, sign up, and their customer self service area. The eye tracking test immediately brought some totally unexpected errors in the service to Rebtel’s attention as well as provided a solid ground for the strategic design and development decisions in the future.

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Ginza engaged me to conduct an eye tracking study of the web shop

Ginza is one of Sweden’s foremost media mail-order and e-commerce companies.  As a part of the effort to improve their user experience, I was asked to conduct an Eye tracking study on their current site. Although the results were somewhat shocking to Ginza, they were very pleased that their weak points could be addressed immediately. In this post I explain more about how the test was conducted and will also share with you some of the results.

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One year anniversary for the first conceptual sketches of this site

TheMakingOfBlanketTeaserIt is now exactly one year since I created the first conceptual sketches for this site. This seemingly simple project was one of the most challenging projects I have ever completed. The site really forced me to use all the methods I have normally use in my projects for clients and have consumed an unbelievable amount of effort to make it perfect in every respect. Here is the story of how it was created.

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Mårten’s sketching techniques helped us improve our design process

CreunaGoesSketchingWe at Creuna decided to ask Mårten to give his sketching technique workshop for our design team consisting of both Graphic designers and Interaction designers. What we did not anticipate was exactly how profound effect this little two hour workshop had on our daily design practices!

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Improving usability for the worlds largest rental car broker

StartPageI was asked by Holiday Autos to help them improve their the web based ordering system for rental cars. I worked closely with the internal development team evaluating the existing solution, and designing a new one. The end result turned out to be a great success when tested on users. The time needed to complete the order was reduced to as little as one third.

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Words from my clients

Mårten helped us find new ways of doing business!
Pontus Rosin, Partner, Adeptic Technologies AB
 
It’s genius in its simplicity!
 
Mårten’s eye tracking study became a how-to-guide for creating a successful site
Jonas Persson, CEO, Box Experience
 
Mårten is full of energy and great ideas, I would recommend him in a heartbeat!
Jonas Björkman, Art Of Job
 
Cool sketching session with Mårten
Martin Bystedt, Cloud Nine
 
Mårten’s sketching seminar was like creativity-in-a-box
Mikael Palmér, NetRelations AB
 
Mårten’s sketching techniques helped us improve our design process
Niclas Giertz, Creuna AB
 
Mårtens eye tracking study made us know our users a thousand times better!
Maja Lindström, Rebtel
 
Mårten helps us to focus on the right things at the right time!
Maja Lindström, Rebtel
 
Working with Mårten was very rewarding
Anna Madsen Holiday Autos
 

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Mårten Angner | Interaction Design Technology | Fredsborgsgatan 25 117 58 Stockholm | marten@angner.se | +46707770579