Usage testing
I use Usage testing to ensure that an interactive solution works as expected. It there is any problems with the interface all information needed to correct it is usually in the test...
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![Usage testing]()
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![Social media strategy]()
Social media strategy
The social media explosion on the Internet is setting new rules for all parts of the society. I guide business in the process of going from monologue and marketing to dialog and transparency in...
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![Eye tracking]()
Eye tracking
The most effective way of telling if an interactive design is working is using eye tracking. With this state of the art technology you can see what the users see and get a clear answers on what works...
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![Effect Mapping]()
Effect Mapping
The effect map is an extremely effective method to identify what an interactive solution should contain. It tells you which features are adding value to the business and which should be...
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![Design & art direction]()
Design & art direction
After more than 15 years as a graphic artist and with extensive experience in the design of both printed and digital media, I have mastered a minimalistic approach, focused on simplicity and...
Mårten är en av Sveriges mest eftertraktade interaktionsdesigners och användbarhetskonsulter. Hans arbete har spridit angenäma användarupplevelser till miljontals användare över hela världen. Så, oavsett om du är en person med en bra idé, om du driver ett mindre företag eller företräder ett multinationellt varumärke kan Mårten säkerligen bidra till att utveckla och förbättra din interaktiva äffär.
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