Conceptual design

ConceptualDevelopmentTeaser3The conceptual design services I offer is the fast track from ideas to solution. With the help of design workshops, paper sketches and concept specifications I turn visions into a tangible solution. When the initial phase of identifying target groups and stating the over all requirements is done the actual software is to be designed. This needs to be done both from a technical perspective and an interface perspective. According to my experience the best results is created when these aspect are focused on simultaneously. By letting technicians and designers work side by side in this design process a lot of time and effort can be saved. I recommend that the clients are closely involved throughout the process. This gives the clients the opportunity to contribute their expertise and make rapid decisions. In order for this to happen, the design process needs to be done in a way that everyone can follow, even if they lack experience with IT-products. This is why i worked out this method for conceptual development.

Paper sketches

Conceptual sketch

A conceptual story board for a search function on a e-commerce site. When the user types a search word the systen dynamically offers suggestions for products that the user might be looking for.

I have outlined effective way of using hand drawn paper sketches as a tool for conceptual interface design. The basic idea is to use pen and paper to visualize each screen or logical view in a system while discussing it. It is obviously that it is much easier to understand what somebody says if he or she draws a picture while talking, especially in complex matters like technical solutions. Hand drawn sketches are considerably faster to work with than any design application in a computer and it is easy and risk free to put one aside if you like to try another idea. The sketches are not only used for communication and inspiration. They can also be used as the foundation for the technical specification. By adding more details and presenting the functionality as storyboards even the most complex layout and interaction can be conveyed.

Design workshops

ConceptualWorkshop I have found that the most effective way to develop the fundamental parts of an interactive solution and illustrate how they all are connected is by conducting design workshops. By gartering all major stake holders from the client as well as the development team a feasible solution outlined instantly. The discussion focuses on the user experience all concerns can be taken into account.  My role in such a workshop is to moderate the discussion and add my experience in interface design and usability.

User scenarios and specification

In order to understand how the pages fit together I define usage scenarios. Such a scenario is a story about how a user interact with the system to complete a task or fill a goal step by step. Each step is ilustrated by sketches and storyboards. The scenario and each containing page is then specified in text, explaining in a straight forward language how the page should work. Using these tools you can describe even the most complex solution in a way anyone can understand. This method is much faster than traditional requirement handling. It prevents the development team from getting stuck in details and help them to keep track of the bigger picture.

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Top Carusel, front page slider, the thing on the top of web sites has many names. It is also deeply loved by designers and clients. Having content slide across the page feels like both good investment of screen estate and manages to show multiple offers to the site visitor. It seems like a match made in heaven. But does it really perform well to boost conversion?

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My contribution

 

It’s genius in its simplicity!

Mårten assisted our department at Försäkringskassan with a seminar in how to use hand drawn sketches in interactive production. The seminar was great fun and I was amazed how fast we were able to improve our newly discovered sketching skills. Now we look forward to his next, more advanced, 2-day boot camp. If I would recommend Mårten to someone else? Definitely!


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My sketching kit and the reasons for loving it!

Most designers know that hand drawn sketches is the best way to communicate the essence of an idea or the initial interface solutions. Since I use paper sketches a lot people frequently ask me what material to use. Following years of extensive testing I have found a sketching kit that lets me focus on the idea and avoid details. Let me present the perfect companion to any creative professional.

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All designers should know how to draw conceptual sketches

Dear folks, Today I am going to present my sketching technique to an awesome audience of creative professionals from all corners of the media industry in Stockholm. Thanks to Inhouse I got this great opportunity to convey my message that an idea is best communicated on paper which is extra exciting since Inhouse is one of the leading recruitment agency specialized in providing talents for advertising, marketing, communication and information, as well as finance and business support. Here is today’s presentatio

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Mårten is full of energy and great ideas, I would recommend him in a heartbeat!

Hi, I’m Jonas Björkman from The art of  job. I had the pleasure of  working with Mårten Angner during the redesign of merajobb.se. This was my first project with Mårten and his way of working was both productive and efficient. Sometimes effectiveness can stand in the way of creativity but in this project I would say quite the contrary, Mårtens input did always contribute to my work.

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Merajobb engaged me to lead the redesign their job site

I was asked to join the team at Merajobb, the collective job site for three of Sweden’s largest newspapers, to completely redesign their site.  My role was to lead, analyze user needs, create a site concept and make sure no greatness was lost in the process.  The team, consisting of  the developers at HR north, designer Jonas Björkman from The Art of job and I completed the project in record speed.

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Ginza enganged me to redesign their check out process

In an Eye tracking study I conducted for Ginza, users had a hard time getting through the payment process. I was asked to completely redesign the complete check out process. The final solution when published reduced the customer care issues drastically and resulted in an 18% increase in invoice payments, and an over all increase of the payment conversion rate by almost 2%.

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One year anniversary for the first conceptual sketches of this site

TheMakingOfBlanketTeaserIt is now exactly one year since I created the first conceptual sketches for this site. This seemingly simple project was one of the most challenging projects I have ever completed. The site really forced me to use all the methods I have normally use in my projects for clients and have consumed an unbelievable amount of effort to make it perfect in every respect. Here is the story of how it was created.

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Black belt mobile user interface designers groomed in sketching technique

SketchingSeminarTeaserOne of my goals as a professional is to share my knowledge with people that I really respect in the business. I got a perfect opportunity for doing just so, last week. I was asked by some of Stockholm’s most brilliant mobile interface designers to give a  seminar on my conceptual sketching technique.

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Mårten helps us to focus on the right things at the right time!

RebtelHeartWe at Rebtel have chosen to contract Mårten as an interaction designer and I’m very satisfied with that choice. Mårten has proved himself to be very good at facilitating the creative process through his extensive experience and passion for usability. He asks all the questions we’ve stopped asking ourselves and he’s not satisfied until we really focus on the user’s perspective. This can sometimes be exhausting but the results are sure worth all the effort.

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Words from my clients

Mårten helped us find new ways of doing business!
Pontus Rosin, Partner, Adeptic Technologies AB
 
It’s genius in its simplicity!
 
Mårten’s eye tracking study became a how-to-guide for creating a successful site
Jonas Persson, CEO, Box Experience
 
Mårten is full of energy and great ideas, I would recommend him in a heartbeat!
Jonas Björkman, Art Of Job
 
Cool sketching session with Mårten
Martin Bystedt, Cloud Nine
 
Mårten’s sketching seminar was like creativity-in-a-box
Mikael Palmér, NetRelations AB
 
Mårten’s sketching techniques helped us improve our design process
Niclas Giertz, Creuna AB
 
Mårtens eye tracking study made us know our users a thousand times better!
Maja Lindström, Rebtel
 
Mårten helps us to focus on the right things at the right time!
Maja Lindström, Rebtel
 
Working with Mårten was very rewarding
Anna Madsen Holiday Autos
 

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Mårten Angner | Interaction Design Technology | Fredsborgsgatan 25 117 58 Stockholm | marten@angner.se | +46707770579