Effect Mapping

EffectMapService2The effect map is an extremely effective method to identify what an interactive solution should contain. It tells you which features are adding value to the business and which should be avoided.

The effect map is the main tool in effect management method underlying all the design work I do. The Effect map is used as a foundation for identifying requirements. It centers around the idea that only the features contributing to an actual need from a user can be expected to give any return on investment. In this way guidance to what interactive system should contain.

Setting up an Effect Map is usually done in a workshop where all major stake holders are invited. In this workshop the participants are asked a few very specific questions. The answer to each question leads to the next.

Were business and user goals meet

EffectMap

The effect map is a way to connect business goals to the user groups and their goals when using the solution. Each respective feature in the software is connected to one or more usage goal to ensure that the feature will be used and thereby add value to the business.

  • The first question is: “What are the business goals” The answer defines what larger good the interactive soulution should contribute to.
  • The next question is: “Who will, by using the system, ensure that the business goals are fulfilled.” The answer determines which tartget groups the system should be designed for. The defined groups are prioritized.
  • Then follows the key question: “What goals do these users have while using the software”. The defined usage goals are then also prioritized.
  • The last question should not be asked before the usage goals are stated and prioritized: “What features would fulfill the users goals as well as the business goals” By prioritizing the stated features connected to each usage goal.

When all the questions are answered the result will be a well organized feature list sorted after importance and impact on the business. The most important function, fulfilling the goals of the primary target group should be developed before you go on the the next. In this way the Effect Map guides you through all stages of the design and development process. It also makes it much easier to manage bug reports and customer feedback after the system is released.

In this blog post i expand on why effect management has become so imortant to me as a designer.

Related pages

  • More
 

moncler outlet comfort and Option.

In black and white hat along with the arm thick stripes of red entice people’s focus on the bust which has virtually along elongated legs. Cape wind field show models wearing bicycle circling the scene to the guests left a deep impression,moncler outlet.If you need to buy Moncler outlet jackets for your whole family could come on now,giubbotti moncler.

Winter finally arrived, perhaps some people will say that hard to come by,moncler outlet jackets, fashionable, because we usually wear thick heavy jacket. Negative; it isn’t the truth,moncler outlet 2014, you ignore Moncler outlet jacket, famous enthusiasm and light,piumino moncler bambino, is capable of showing your personal style.

moncler outlet seems logical to put money into quality material rather than fancy trim or wild colors along with. Pick basic colors and styles that can last year after year. You need to features about this kind of jackets. Some details to think about – a hood, taped seams,giubbotti moncler, a collar, venting zips, cuffs, the lining,moncler jackets, accessible pockets and a snow blouse. Look for options that will a person warm, comfortable and take moisture out of.

Our unique style of chic for your current trend must satisfy the fashion standards. moncler jackets are available in different sizes and blinds. You can find any size best an individual. Walking style was formed, to conserve you from the icy cold winter. These are the best choice in the snow and hazy survive.

Moncler jackets are one of the most popular stylish jackets that certain could find today as well as every person the owner of a Moncler jackets knows what style statements are usually about. Today, with the hassle that Moncler has made,Piumini Moncler, Moncler possess a lot of loyal followers throughout globe. The Moncler jackets present themselves in different designs and applications.This type of clothing Moncler a person with the an opportunity to stay your market world Moncler luxury,moncler for sale, comfort and Way.

The Grey Moncler Chartreuse Down Jackets has a smooth form. Misinterpret possesses zipper pockets as well as has a wool lining stitched on to the right outside. It has a drawstring at the bottom. The Moncler Men’s Branson Jacket Black is valued in the charge of $249,knoxvoice.com. This again is a quilted design and is manufactured from polyamide. This attributes a hood so a snap button closing,ipropertyconnect.com. The Moncler Men’s Subject Jacket Blue is a design in 1 complete set. The jacket has a ribbed collar and four pockets. The jacket is created out of nylon and has a hidden zip as well,moncler outlet.

Pockets: Virtually all down-filled garments have pouches. Some are big and allows for you to definitely put your phone,moncler jackets onlin, flashlight into the following. While some are small,moncler outlet store, they look pretty though practical. Some coats have secret pocket inside, so as to put some important things, such as money in this particular safer fit.

Fashion changes every season, but the development of something extraordinary that nothing of forgery and considerably more. Make sure to type so you can cheap moncler. These jackets undoubtedly are bit unusual, and are usually have a jacket to require fits your style, you will be as winter ice all time look warm,Piumini Moncler Italia, elegant and supple.

My contribution

 

knoxvoice.com generally because moncler

Bright colors and fashionable design is simple, not make out more comfortable, but also more elegant. I remember one year winter is kind of cold, buying center all of the shops and moncler outlet jacket was soon snapped moving upward. Perhaps some of you might be interested in store in summer season of jacket is an informed choice, so as to avoid the sale price, high peak.

Nevertheless,knoxvoice.com, sexes also can discover their jackets in north face parka. Not all the jacket can keep stylish after getting designed heavy, even Moncler Jackets trade as the most fashion one in the entire world. However, north face jacket well somewhere down. Full down inside of jacket not swelled the coat,piumini moncler uomo offerte, opposite,moncler for sale, designers can produce their creativity in the jacket itself, which looks more stylish and vivid in the highway. In Halloween,moncler outlet 2014, the north face jacket may be the one which people can don it to hiking,giubbotti moncler, skiing as well traveling. Higher quality with first class manufacture skills make this jackets so strong that wherever you are,ipropertyconnect.com, you can do maintain a great posture.

Hoodies are a definite great technique to stay in style and keep warm. The jackets are typically in pull over as well as zipped up styles and suggest to a variety of designs, brands and colors to select from. Hoodies are as casual as it gets in the event it comes to covering up; they can be used while playing sports,moncler jackets onlin, hanging out with friends or just about around the world.

When winter comes,moncler outlet, Moncler jacket comes suitable which. The main feature of the jacket is fashion and unique, which will stand out your matchless size. There are all lines of Moncler jacket try to update products with the newest styles of Moncler. There offers earth different associated with Moncler jackets and Moncler vests, and we will give basically fashiona, a lot unexpected an unexpected.Don’t miss the chance,Piumini Moncler,hurry up to possess a cheap moncler coat to catch the fashion wind.

Or a jean – pairing option, you can also choose to be seen up at some point. In this mask and mature modern version of the favourite.Wearing designer Moncler women jackets, around the globe not only keep warm in cold winter, additionally show noble and delicious.

When the weather cool downs may need something to throw on, stop in style with a jacket or Paul Fredrick MenStyle. From hoodies to sports coats,giubbotti moncler, casual to formal,moncler jackets, you uncover a jacket for occasion at Moncler outlet,moncler outlet, any style and for any budget.

moncler jackets Winter Fashion 2010th me for a cute,moncler outlet jackets, she might simply like well since your head Will be needed in taking Moncler jacket. This present year you aren’t able to ignore the Moncler jackets. Cover existing Moncler, Moncler clothing. Men, women, moncler jackets, Moncler jackets, Moncler surprised everyone in every season. moncler jackets, women choice more color, pink, black, blue, and a lot of! Now, you need to really feeling free of charge to go anywhere,moncler outlet store, generally because moncler ,piumino moncler bambino, an individual might be warm and comfortable each within the time.

My contribution

 

Merajobb engaged me to lead the redesign their job site

I was asked to join the team at Merajobb, the collective job site for three of Sweden’s largest newspapers, to completely redesign their site.  My role was to lead, analyze user needs, create a site concept and make sure no greatness was lost in the process.  The team, consisting of  the developers at HR north, designer Jonas Björkman from The Art of job and I completed the project in record speed.

Learn more

My contribution

 

Presenting methods for exploring multiple design routes at Hyper Island

Starting the design process can be overwhelming for any designer. There is always the risk of designing for the wrong target group or getting stuck in front of a blank Photoshop document. To be efficiente, all designers has to find well working methods for exploring design solution without draining the project budget. In my second presentation at Hyper Island, I shared two of my favorite design methods, effect mapping and visual moodboards!

Learn more

My contribution

 

Presentation of my work at Saga Bio in Alingsås

Internet strategy, interactive marketing, interaction design and usability affects all businesses today. This became clear to me when I presented my point of view for the Alingsås marketing foundation, yesterday eventing. My goal was to get a brief insight in how to utilize the potential and opportunities that opens up for small businesses, when Internet penetration reaches all of us. Here is my presentation!

Learn more

My contribution

 

One year anniversary for the first conceptual sketches of this site

TheMakingOfBlanketTeaserIt is now exactly one year since I created the first conceptual sketches for this site. This seemingly simple project was one of the most challenging projects I have ever completed. The site really forced me to use all the methods I have normally use in my projects for clients and have consumed an unbelievable amount of effort to make it perfect in every respect. Here is the story of how it was created.

Learn more

My contribution

 

Effect management the guiding light in every design

EffectMapTeaserCreating successful results is the goal of every designer, however it is just a fraction of all interactive sites and solutions that get ahead and get profitable many hardly even getting noticed at all. As a designer I avoid just designing and focusing instead on designing for effect!

Learn more

My contribution

 

Is the requirement process an enemy of the solution?

Collapsing BridgeSince I started working with web sites and software applications there is one thing I haven’t been able to figure out. Why do people hold on to handling software requiremts in flat lists. This practice is hopelessly demanding and it often results in mediocre software or even grand project disasters. In this post I will talk about why we need to go on to better practices.

Learn more

My contribution

 

Words from my clients

Mårten helped us find new ways of doing business!
Pontus Rosin, Partner, Adeptic Technologies AB
 
It’s genius in its simplicity!
 
Mårten’s eye tracking study became a how-to-guide for creating a successful site
Jonas Persson, CEO, Box Experience
 
Mårten is full of energy and great ideas, I would recommend him in a heartbeat!
Jonas Björkman, Art Of Job
 
Cool sketching session with Mårten
Martin Bystedt, Cloud Nine
 
Mårten’s sketching seminar was like creativity-in-a-box
Mikael Palmér, NetRelations AB
 
Mårten’s sketching techniques helped us improve our design process
Niclas Giertz, Creuna AB
 
Mårtens eye tracking study made us know our users a thousand times better!
Maja Lindström, Rebtel
 
Mårten helps us to focus on the right things at the right time!
Maja Lindström, Rebtel
 
Working with Mårten was very rewarding
Anna Madsen Holiday Autos
 

View all

 
Mårten Angner | Interaction Design Technology | Fredsborgsgatan 25 117 58 Stockholm | marten@angner.se | +46707770579