To preach what I practice is equally as important to practice what I preach. I there for offer seminars and workshops for design and media agencies as well as Berghs School of Communication is Stockholm.
One of the most important parts of my business is to pass on to others what I have learned through the years. one of the goals is to make myself not needed. I know from experience that my services is only sustainable if I can help my clients to be less dependent of outside help.If I can ensure that the value of my services is obtained in this way I will never fear to out of work. A true win win situation if you will.
Inspirational seminars
Keeping up to date with the latest trends in interactive business and marketing, social media, usability and agile software development is not always easily done on your own. Sometimes all organizations need a boost of inspiration from outside in ordet to think outside the common patterns.
My inspirational seminars are often between 1 and 2 hours long and is put toghether according to the wishes expressed by the inviting party. One example of
Practical workshops
I have a number of very specific methods I have worked out over the years. I give workshops custom tailored for the sparticurlar
- Interactive sketching technique – In order to work efficiently with software development and the communication that goes with it being able to express an interactive idea with clear and neat paper and white board sketches is proven to be very useful. Most people, including most designers however are not comfortable showing their drawings for clients and
- Agile interface design – a large part of the the tecnical development community are now working with, or seriously considering agile development in one way or another. Methods like scrum and others alike are very common. The problem is that very few methods include non developers in the development team in a good way. Designers has different needs than a developer and every. In the form of a seminar I help the team discuss their agile work flow in order to create a
- Prototype development using Adobe Fireworks and Axure — One of the secrets behind creating great software is to create great prototypes during the design process. In this seminar I teach effective methods for using a combination of state of the art prototyping software to create stunning visualizations with a minimum of effort.
- Design specification technique – Most designers are unfamiliar with relating to their design in text. Most designers have no problem presenting a design solution on a meeting but have a hard time defining the design and the Ideas behind it in written text. I have found that there is much to gain by letting the designer specifying the design.
Mårten assisted our department at Försäkringskassan with a seminar in how to use hand drawn sketches in interactive production. The seminar was great fun and I was amazed how fast we were able to improve our newly discovered sketching skills. Now we look forward to his next, more advanced, 2-day boot camp. If I would recommend Mårten to someone else? Definitely!
Dear folks, Today I am going to present my sketching technique to an awesome audience of creative professionals from all corners of the media industry in Stockholm. Thanks to Inhouse I got this great opportunity to convey my message that an idea is best communicated on paper which is extra exciting since Inhouse is one of the leading recruitment agency specialized in providing talents for advertising, marketing, communication and information, as well as finance and business support. Here is today’s presentatio
Starting the design process can be overwhelming for any designer. There is always the risk of designing for the wrong target group or getting stuck in front of a blank Photoshop document. To be efficiente, all designers has to find well working methods for exploring design solution without draining the project budget. In my second presentation at Hyper Island, I shared two of my favorite design methods, effect mapping and visual moodboards!
Cloud Nine is one of Sweden’s largest independent provider of web solutions. The company has been around since 1999 and apparently they know how the web works. It was therefore quite the honor to be asked to hold a seminar about my sketching techniques in regards on how to not to rush to finished designs before knowing if the functions are as optimal as they can be. The Creative Director Martin Bystedt was quite happy with the seminar and has found use of the technique in the work:
Usability is key in all e-commerce applications. All usability problems will have a negative effect on how many visitors become customers and how much they buy. This fact is one of the challenges that meet the students at the e-commerce manager program at Hyper Island. In order to better deal with this kind of issues I was invited to provide some insights into the field of eye tracking and usability studies.
Internet strategy, interactive marketing, interaction design and usability affects all businesses today. This became clear to me when I presented my point of view for the Alingsås marketing foundation, yesterday eventing. My goal was to get a brief insight in how to utilize the potential and opportunities that opens up for small businesses, when Internet penetration reaches all of us. Here is my presentation!
We at NetRelations can absolutely recommend Mårten’s course in sketching technique. This intensive seminar has made an immediate impact on all our staff. Our drawing skills improved instantly and with it came a new and more inspiring approach to both the way we discuss internally to how we communicate with our clients. Almost like creativity-in-a-box!
As many of you know I have the honor of leading an evening course in Interactive Marketing and Design. On September 7 I was invited to present the course and give a brief background to the course. Here is the full presentation with all links to the examples included. Enjoy!
One of my goals as a professional is to share my knowledge with people that I really respect in the business. I got a perfect opportunity for doing just so, last week. I was asked by some of Stockholm’s most brilliant mobile interface designers to give a seminar on my conceptual sketching technique.
Today I will be presenting how i utilize the power of collaborative publishing principles in analysis, processing when declaring eye tracking data. In my opinion eye tracking is the best way of presenting bad news to my clients. If the client is allowed to participate in the analysis of a usability study, awareness can be built gradually and the organization becomes more understanding and motivated to make use of the insights.